One of the things that I absolutely love about Japanese designers is that they take certain risks that others do not. Maybe it’s just that I don’t live in Japan, and they are following a certain trend, but as an outsider, the clothing and originality coming out of Japan is unmatched. The punk, gothic, street aesthetic that seems to run through most of the clothing that I’ve seen is amazing. I think I’m just sick of the unoriginality I see around me, the unoriginality of actresses at award shows, designers that are afraid to take risks, Kim Kardashian… I’m especially so sick of award shows where every actress is wearing the same type of dress that every other actress is wearing that they all wear time and time again. But, I’ll stop griping now and show you YEAH RIGHT!!, a Japanese label established in 2005 by two early 30’s Bunka Fashion College graduates (a top Fashion school in Japan).
YEAH RIGHT!! SS/11 Campaign
The clothes are simple compared to other Japanese brands and the campaign above definitely does not do the label justice. The clothing on display in the pictures are nothing like much of what I’ve seen them put out. One noticeable trait of the label, that is not seen in the campaign above, is their affinity for deconstructed garments. They have something they call “common sleeve” as seen below, where they take two garments and exchange the sleeves. I’ve also seen them fuse two different dresses together, shirts, pants, etc. The results are interesting, a mix of sweet and punk and seem very wearable.
Check out more YEAH RIGHT!! here.