In my last post, I included a snapshot of the window display at Amsterdam based clothing storeÂ Scotch and Soda. The brand, which has been around since the 80’s but relaunched in 2001 under three new owners, create clothing for men, women, and kids (under Scotch Shrunk). In addition to clothing, the brand also produces a high profile denim collection and fragrance line. They also have something called “home alone” under their collections, although I can’t decipher if that’s just an editorial, connected to their men’s collection, or something else entirely. Either way, any collection that references a movie Macaulay Culkin made is fine by me.
The collections are made up of well-made basics (think chambray shirts, plaid, jeans, etc). The store sort of reminds me of like a Hollister or Abercrombie, except, everything is cooler in Amsterdam. Where as Hollister and Abercrombie market to a certain type of customer with campaigns and editorials focusing on California surfer cool, Scotch and Soda has more of a hipster-eque aesthetic, marketing to the festival going, leather jacket and flower print dress wearing chick. The cutest stuff on the site?Â The kids clothing. Any five year old boy wearing a blue blazer emblazoned with gold buttons is too cute and should probably get on a boat asap (and get me on a boat too, it’s hot as hell in nyc today).
Check out Scotch and Soda here