The Old Navy Sweetheart Jean: Best Ever?

As a thirty year old suburbanite, I need something to entertain myself while I wait in the long checkout lines in the grocery store after a long day at work. Frankly, I don’t care who wore it better or who is dating who in Hollywood. My sex life is fine thank you. So I usually flip through Marie Claire because, despite thinking Nina is the worst judge on Project Runway, I enjoy the how-tos and the product reviews. Every fall, many magazines do a piece on how to pick the perfect jeans for your body type. Many women don’t know how to buy the proper pair of pants; upstate NY might be the world’s capital for muffin-top. There’s nothing worse than body-spillage to make a person look misshapen and larger than they truly are.

I have my own personal interest in the matter. Sir Mix A lot raps that some girls have an L.A face, but an Oakland bootie. This is my fate. It’s called having an hour-glass figure – narrow, high waist and a full hip, thigh and, well, you know. The junk in the trunk. No matter how much weight I lose, I cannot lose my caboose.

I have no problem shelling out over $100 for a pair of jeans that fit properly. I have special ordered from online sites to get the correct length and rise. I have scoured through thrift stores to get a bargain. And here Marie Claire said that not only were the Old Navy Sweetheart skinny jeans the best on nearly every body type, but that they were also reasonably priced at $29.50, came in three colors and also three lengths?! Did I mention they also came in an equally affordable and great fitting bootcut as well?  At first I dismissed this. I remember buying Old Navy jeans when I was in high school. They weren’t that great. The fit was odd, you nearly always had to go up a size, and if the butt didn’t get stretched out and sag, then the back pockets literally began to rip away from the rest of the pant.

Eventually I broke down as one of my favorite pairs of jeans finally had its last hoorah. I went into the remodeled Old Navy in the mall, and checking to make sure no one saw me, headed to the fitting room with a gigantic stack of denim in my hands. I ended up buying four pairs – dark rinse, a medium rinse and a gray in the skinny leg and a pair of dark rinse bootcut. At 5 ft 10 inches, I needed the long length, which is not that common for me, but the size I generally take fit automatically. I didn’t need to try on more than one size in each rinse. The other fits – the rockstar and diva – did not have the same uniformity of fit or length. Sometimes I couldn’t get the pant leg past my thigh, sometimes the pant leg on a regular length fit more like a crop pant.

oldnavy 225x300 The Old Navy Sweetheart Jean: Best Ever? What I liked about the sweetheart skinny (and bootcut), was that the waist came to the natural waist. There was no muffin top; the tummy stays put. The skinny leg is slim on the thigh, but not so tight legs look like denim covered sausages. The washes are also flattering to figures large and small, any whiskering is done tastefully. The best part is that they look, feel and fit like a more expensive pant. After almost two months of wash and wear, they have kept their color and their fit.

So, ultimately it comes down to the bottom line. While not the best jean ever created, I would give the Old Navy sweetheart skinny jeans a solid endorsement. Old Navy often misses the mark when it comes to fashion, quality or fit, but when they do something right, it is often also highly affordable. Out of the entire denim line, these were the most consistent and the best fit. And I love them. They fit where they must with no gapping in the back and look great paired with blouses, sweaters or tees. So what if they aren’t designer! Fit is everything.

This is Why We Can’t Have Nice Things

Call it a first world problem, or make social commentary about being part of the 99%, but like many women, I can’t afford to buy designer labels. I’m guessing you can’t either. Providing designer-for-less, or designer knock-off, has become a billion dollar industry, and many in providing fast-fashion to the masses have made their fortunes on our need to have high-concept looks at affordable prices. Even Target through their Go International line, has invested in collaborating with designers to produce a variety of lines including clothing, bedding and kitchenware. Most recently they teamed up with Missoni to produce a line of brightly colored chevron detailed clothing, accessories and even plastic plates to use while BBQing on the patio. It was so popular it sold out within 24 hours! People lined up 100 deep while shelves were restocked and the company’s website crashed repeatedly.

H&M has teamed up with Versace to launch not one, but two, collaborations inspired by classic Versace themes – print, leather and embellishments. A sneak peek of the line to be released in November (with a second in January), was recently unveiled to the public. And it’s awesome. Who wouldn’t want that jacket? Or, for that matter, the dress? The details are exquisite.

Versace1 220x300 This is Why We Can’t Have Nice ThingsForever 21, H&M’s poor little cousin, has also ventured into collaboration. Perhaps due to the bad press they consistently get for outright copying patterns, silhouettes and designs, the fast fashion chain has decided to put aside the gold lame mini dresses and market to the masses who demand designer looks. For the holiday season of 2010, they experimented with the concept by working with Brian Lichtenberg to create a line of graphic tees. What was produced wasn’t terrible, but also wasn’t much more than a logo tee line with the words “Foverever” and “21” very close to a real designer’s name in a situation outside the court of law.Their next outing was less successful. Partnering with Petro Zillia, Forever 21 unleashed a line of faux terry activewear that looked less like something a woman could wear to the mall, to work, or even the gym and more like something you’d wear walking the streets for cash.  The bright colored stripes looked good – on the models. The fabric looked fun for spring – in the photos. What you got in the stores was a line of boob holsters and panties in a fabric that felt like chemicals. Their partnership with Rory Beca was slightly more successful; the sizing was more accurate, and the fabrics felt more normal. Some pieces were wearable, although the jumper added to the world’s camel toe problem.

Petro Zilla1 300x218 This is Why We Can’t Have Nice ThingsThe embroidered pockets will make my 12 year old boobs look more mature, right?

The ultimate question is why, time after time, does H&M and even Target succeed in producing a high quality, high fashion designer line while Forever 21 consistently fails? The answer here is price point. The old adage of a customer gets what she pays for 100% accurate. By charging slightly more, the value of the item increases as the designers can choose better textiles and spend more time ensuring quality control. H&M routinely designs for women taller than 5ft 5; their dresses are longer and the rises of any shorts, jumpers or skirts are truer. What this means for the consumer is that a dress will fall past their hip and a skirt will fall to the midpoint of the thigh.

Forever 21, and the Chang family that runs the business, is so focused on growth for the sake of growth, that they have yet to stop and analyze the business. Just because everyone else is working with designers, doesn’t mean that they too must collaborate. Consumers will spend more if the product line looks expensive and has a luxurious feel.  Yes, they’ve made their mark with two dollar camis and a fun line of inexpensive jewelry, but don’t they have more faith in their customer? If Forever 21 wants to open a store in Times Square and set themselves up as a label just as fashion forward and just as influential as any in NY’s fashion district, they have got to give more credit to their customer base. Sure, they’ll always have girls trying to out skank each other in the club. (That’s why they’ve come out with a youthful maternity line, duh.) And yet, in this economy, fast fashion tends to do well. Those in the comfortable middle class unabashedly shop at the once sole provider of tween clubwear. And Forever 21 has taken advantage of this with their expanded brands such as Love 21 and Heritage 1981 which offer a more mature look and better sizing.

It’s all about growing pains really. H&M has already grown up, and while their prices reflect this, so too does the quality. Forever 21 must make the choice to commit to their new big box mentality. They can no longer market to a niche group, and must create and support lines that reflect the culture. They’ve inherited a market of fashion savvy consumers who want designer labels and high fashion concepts but who are unwilling or unable to spend thousands of dollars to have those looks. Now is the time to invest in quality before jobs begin to pay better. In fashion, one day you’re in and the next you are out. By building a loyal customer base, Forever 21 can survive the booms times as well as its survived the recession. But putting out crappy designer collaborations while H&M is partnering with Versace is not how to do it.

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Summer Moods

I’m going on a little fishing trip this Saturday and that coupled with all of the mermaid braids I’ve been coveting and the pretty summer pictures on http://universe–me.blogspot.com/ have inspired me to create a little fishing trip/open sea/waves/water/summer feeling mood-board.

summermoods Summer Moods

Ice Cream in Cold Spring Harbor, Pointer Alice Boat Shoe from Urban Outfitters,Mara Hoffman Swim Braids, Swallow Tattoo at http://fyeahtattoos.com/search/anchor, Photo by Louise from http://universe–me.blogspot.com/Risto Bimbiloski : Short Smock Moon Dress 

Mermaid braids, boat shoes, lakes, mermaid sea color dresses, and perfect ice cream cones remind me of summer and fishing and everything beautiful in the world that you no longer truly experience once your summer is filled with a 9-5 job. I miss being young and going to Poconos for the summers, having bbq’s and swimming in lakes everyday, getting lost in tiny forests and having adventures and learning about life. Once your in your mid-20′s, you’re learning about a very different type of life and it’s not as magical anymore. I’m trying to fill my summer weekends up with magical things, like boats and day trips, to feel like all the magic of summer isn’t lost, but it’s hard when you have responsibilities. Anyway, you don’t want to hear about responsibilities, so look at pretty things and pretend that all is not lost.

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Double Denim Discussion

StyleCaster’s new creative director is moving the fashion site in a fresh direction by adding more fashion editorials, as requested by their readers. With their first one “Mood Indigo,” they jump on the double denim trend that has been sweeping the internets. I’m really digging the vibe of the photo’s. Style Caster says the editorial references the “Depression era… juxtaposed with a nod to the decadent baubles of the 1920s” and I couldn’t agree more. That aesthetic definitely comes through in the photos.

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StyleCaster

While I’m digging the double denim in some of these photo’s, I don’t know if I’m down with the trend in general. I see a lot of bloggers really excited by it, but whenever I see double denim in real life, I’m almost never on-board. I think it’s a hard look to pull off without looking like you just stepped out of the 90′s in a bad way. I wouldn’t go as far as to knock it altogether, I think there are times when it looks good and can be pulled off. I also really dig denim dresses but I guess that’s not entirely double denim. It’s more like one solid piece of denim. Either way, as I love fashion editorials, I really commend StyleCaster for jumping into this head on and listening to their readers. I have to admit that I’m not a frequent visitor of StyleCaster, but maybe now I will be.

Copycat

Imitation is the sincerest form of flattery?

No.

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Camilla Skovgaard

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Jeffrey Campbell shoes Fang Black Copycat Jeffrey Campbell

This might be old news, but I just noticed these.

I’m usually down with Jeffrey Campbell, but this is just a little too blatant.

I Love Punks

I am so into model Dan Felton right now. Check out this cute film done by Mark Jacobson.

Untitled from Daniel Jaffe on Vimeo.