I was recently contacted to check out a new NYC based company, Sock Theory. Of course, at first, I was hesitant to check out their site. I mean, if I didn’t like their stuff, I would have to state that, and confrontation like that makes me uncomfortable. Luckily, this was not the case. Sock Theory is all about cute socks and adorable stockings and pretty knee highs and cozy looking legwarmers. The company’s founder, Morgan, also happens to be the model you see on the site. I’m all about Female entrepreneurs and who doesn’t like pretty stockings and cute socks? Of Sock Theory, Morgan says:
“I developed the concept of leg wear being the centerpiece of an outfit, instead of just an accessory. I’ve been sock and tights obsessed for my whole life, so branching into this is a dream I’ve always had. When you are a life long New Yorker and walking Seventh Ave. every day, it’s impossible to not be fashion minded. City style fashion is something that inspires me.”
Being from New York myself, I find it important to support my local designers and businesses and especially new start ups. In a sea of huge department stores taking over Manhattan, it’s the little boutiques that keep the New York spirit alive. (That’s not to say I haven’t done my fair share of shopping at H&M and Century 21′s European section, but I definitely support my local stores as well).
Check out Sock Theory
they may have cute things, but good luck getting your order or actually having anyone reply to your emails! I ordered TWO WEEKS ago and my order has yet to ship. I’ve emailed them about 4 times, posted on their facebook wall and they cannot be bothered to reply to me.
EEK! That’s not good. I corresponded with the owner a bit when they first started, and she seemed very responsive, but than again, I was positively reviewing their site, or rather the merchandise. I used to work for a small company like that, and orders got mixed up/lost sometimes, it’s hard when you’re small. But that’s not an excuse for not emailing back.
OMG, I’m loving this!
Hooray for socks! I love anything to cover up the feet and legs
Not that I don’t like feet or legs though
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